In the business world (and especially in technology), those who do not innovate and adapt to the ever-changing landscape tend to fall behind or even fade away entirely. A successful business must be able to decide what changes are worth making and cannot simply jump on every bandwagon or fad – there needs to be a set of core values that does not deviate over time.
For us, our core values were represented in our tagline that was developed over ten years ago: Keep Connected, Keep Secure, Keep Working
Keeping connected goes beyond connecting devices and cables. This represents the importance of collaboration and connection with our clients. Our philosophy has always been different in the sense that we aim to be extension of your business – a strategic partner as opposed to a vendor.
Security has been one of the most fundamental components to both our business and our clients, and we were lucky enough to be ahead of the curve on cybersecurity before the trend gained awareness and the recent threats were developed. This ensured that cybersecurity was deeply rooted at the core of our business, and we’ve been able to dedicate more time over the years to educating our clients and the community.
Keep working in simplest terms places an emphasis on how critical downtime and loss of productivity can be to our clients, and we felt this was an important way to close out our “business mantra” to reinforce the importance of up-time and efficiency.
Even though it’s important to continuously strive for growth, it’s valuable to be mindful of your business’s roots and philosophy. We feel confident in our stance and experience with cybersecurity and up-time based on how these values have held front and center for us for many years.
What values are important to your business?