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noun phish·​ing | ˈfi-shiŋ

Phishing is a cyber-attack where cybercriminals use deceptive emails, text messages, or phone calls to extract confidential information from individuals or organizations. They often disguise themselves as legitimate entities to gain victims’ trust and exploit their data.

The consequences of phishing attacks can be devastating, including financial loss and damage to reputations. Understanding how phishing works and taking preventative measures to protect yourself and your business from these cyber threats is essential.

Phishing Statistics

  • 91% of cyber attacks begin with a phishing email.
  • The estimated global cost of phishing attacks was $17 billion in 2020.
  • 1 in 3 organizations click on links in phishing emails, and 12% of those links lead to malware.
  • 97% of people are unable to identify a sophisticated phishing email.
  • A mid-sized company’s average phishing attack cost is $1.6 million.
  • 76% of businesses reported being victims of a phishing attack in 2020.
  • Small businesses face 43% of cyber attacks.
  • Finance and Insurance industries are the most targeted sectors for phishing attacks.
  • Phishing attackers aim to steal login credentials in 35% of attacks.

The History of Phishing

Phishing has been a persistent threat to individuals and organizations since the mid-1990s. Initially, attempts were simple and easy to identify, often involving poorly crafted emails with obvious spelling and grammar mistakes.

However, as technology advanced and users became more aware of these tactics, hackers adapted and refined their techniques.

Today, phishing attacks have become increasingly difficult to detect. Cybercriminals employ various strategies to trick individuals into divulging sensitive information. These tactics often involve creating compelling emails, text messages, or even phone calls that appear to be from legitimate sources, making it challenging for recipients to distinguish them from genuine communications.

How to Spot a Phishing Email

1. Check the sender's email address:

Cybercriminals often use email addresses that are similar to legitimate ones but with slight variations. Look out for misspellings, added numbers, or different domain names.

2. Look for grammatical errors:

Phishing emails often have spelling and grammar mistakes because creators usually make them quickly and do not proofread.

3. Check for sense of urgency:

Phishing emails often contain urgent requests or threats, urging you to act quickly without thinking.

4. Hover over links:

Before clicking any links, hover your mouse over them to see if the URL matches the sender’s domain name. Be wary of shortened links or links that redirect you to a different website.

5. Check the salutation and content:

Phishing emails often use generic salutations such as “Dear customer” instead of addressing you by name. They may also contain content irrelevant to you or unrelated to the sender.

Real Examples of Phishing Emails

What are the consequences of falling victim to a Phishing attack?

The consequences of falling victim to an attack can be severe and far-reaching. Financial loss is one of the most common outcomes, as cybercriminals can use stolen information to access bank accounts or make fraudulent purchases.

In addition, phishing attacks can lead to identity theft, reputational damage, and compromised cybersecurity. Individuals and organizations may also face legal or regulatory consequences if they fail to protect sensitive data adequately.

Preventative Measures To Protect Against Phishing


Today’s tools are incredibly helpful in protecting and identifying threats after they occur, but human error is the number one cause for successful scam attempts on businesses.

Educating yourself about the latest phishing techniques and staying informed about common scams can also go a long way. By being aware of the tactics scammers use and staying cautious when it comes to sharing personal information online, you can significantly reduce the risk of falling victim to phishing scams. Additionally, it is crucial to keep software and security systems up to date, as they can help detect and prevent phishing attempts.


To safeguard your business, investing in robust cybersecurity tools such as firewallsanti-virus/anti-malware software, and Phishing Identification and Remediation is recommended. These proactive measures can significantly reduce the risks of successful scams and minimize your organization’s vulnerability to cyber threats.


Adding Multifactor Authentication to your login process can provide an additional and vital layer of security. By requiring a second form of authentication, such as a fingerprint scan or a code sent to a mobile device, MFA can significantly reduce the risk of unauthorized access to sensitive information.


Keeping software updated is crucial to protect against cyber threats. Regular updates and security patches can prevent attackers from exploiting vulnerabilities.


It is important to be cautious when clicking on links or downloading attachments from unknown sources. Cybercriminals often use links and attachments to spread malware or gain access to sensitive information.

Therefore, it’s important to verify that the links and attachments are legitimate and from a trusted source before clicking on them or downloading them. If you are unsure about the legitimacy of the link or attachment, do not click on it or open it. Instead, contact the sender and ask for verification before proceeding.


Cybercriminals often use social engineering techniques to trick individuals into divulging sensitive information. You and your team must be careful about the information shared online and avoid sharing sensitive data, including financial information and personal details.

We're Here To Help

AtNetPlus understands the importance of protecting your business against phishing attacks. We offer cybersecurity solutions that can help safeguard your business from these threats, including Phishing Identification and Remediation, and Simulation

Our team of experts can assist you in identifying potential vulnerabilities in your IT infrastructure, implementing advanced security measures, and keeping your systems up-to-date with the latest security patches. Our approach to cybersecurity is comprehensive and ensures that your business is protected from cyber threats, allowing you to operate with confidence and peace of mind. 

We are here to help you with all your cybersecurity needs.

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